Into Apple, Meta, and Google will be EU investigations

According to an Apple representative, the business is certain that their approach conforms with the Digital Markets Act and will constructively engage with the examination.

They continued by saying that their teams put in place a number of procedures to adhere to the historic laws of the EU and provide security and privacy safeguards for users within the EU.

“Throughout, we’ve demonstrated flexibility and responsiveness to the European Commission and developers, listening and incorporating their feedback,” they stated.

The company uses subscriptions as an alternative to advertising, according to a Meta representative, who called it “a well-established business model across many industries.”

“Subscription for No Ads was created to fulfill multiple, conflicting regulatory requirements, such as the DMA. We’ll keep having positive interactions with the Commission,” they declared.

Five inquiries

In its release, the EU stated that it will look into five potential instances of non-compliance:

1 & 2: Do Apple and Alphabet prevent apps from freely interacting with consumers and entering into contracts with them?

3. Is there a lack of choice for users at Apple?

4: Is Meta requiring consumers to pay unfairly in order to prevent the use of their data for marketing purposes?

5: Does Google favor the company’s products and services in search results?

Regarding the first two of these investigations, which are referred to as “anti-steering,” the EU claims that it thinks the companies are making it more difficult for apps to inform consumers about alternatives to paying for their services through the app stores.

The EU states that Apple must give customers “choice screens” to allow people to use alternative browsers or search engines, the ability to quickly delete apps from their devices, and the ability to modify default settings.

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