The prominent African cryptocurrency exchange and financial platform Yellow Card is mentioned in this video, and a transaction is completed via the Yellow Card mobile app.
This kind of collaboration shows how well crypto and the arts can be combined for more robust expressions in the entertainment sector.
“We see music as a special purpose vehicle with the potential to drive the message and acceptance of crypto for everyday use, helping the continent achieve financial freedom and prosperity,” says Rachel Akalia, regional marketing manager for West Africa at Yellow Card.
In addition to this partnership with Kuami Eugene, Yellow Card has also worked with the Nigerian singer Psycho YP, who included the business in his most recent song video, Stronger.
The business also collaborates with Ghanaian singer Stonebwoy and Nigerian urban artist Odumodu Blvck.
Yellow Card wants to inspire young people to embrace a new era of financial opportunities through collaborations like these. This continues to be in line with its goal of facilitating seamless cross-border financial inclusion across the continent.